For a long time, I overlooked how much a team's appearance matters, until a small detail in an ordinary shopping center caught my attention. Staff in neat, tidy uniforms instantly projected an air of confidence — and not just on me, but on each other as well. It wasn't about the logos, but rather the way the clothing conveyed meaning and pride. That day I realized: the team's appearance influences everything—fr om mood to sales. Designer Paul Rand once said: "Design is the silent ambassador of your brand." And here, the uniform plays that role: it silently but convincingly delivers the message. People respond to these non-verbal signs: an impression is formed in the first few seconds. However, the effect extends far beyond the storefront: the uniform influences the staff's self-perception. I've encountered situations wh ere a single standard of appearance gave a boost to team cohesion. A sense of belonging to a common cause emerges, rather than just task-executors. Such integrity and composure creates a quiet motivation that subtly pushes things forward. In practice, quality workwear changes interactions on both sides of the counter .
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